Persuasive Technology for Learning in Business Context

"Persuasive Design is a relatively new concept which employs general principles of persuasion that can be implemented in persuasive technology. This concept has been introduced by BJ Fogg in 1998, who since then has further extended it to use computers for changing attitudes and behaviour. Such principles can be applied very well in learning and teaching: in traditional human-led learning, teachers always have employed persuasion as one of the elements of teaching. Persuasive technology moves these principles into the digital domain, by focusing on technology that inherently stimulates learners to learn more quickly and effectively. This is very relevant for the area of Business Management in several aspects: Consumer Behavior, Communications, Human Resource, Marketing & Advertising, Organisational Behavior & Leadership. The persuasive principles identified by BJ Fogg are: reduction, tunnelling, tailoring, suggestion, self-monitoring, surveillance, conditioning, simulation, social signals. Also relevant is the concept of KAIROS, which means the just-in-time, at the right place provision of information/stimulus. In the EuroPLOT project (2010-2013) we have developed persuasive learning objects and tools (PLOTs) in which we have applied persuasive designs and principles. In this context, we have developed a pedagogical framework for active engagement, based on persuasive design in which the principles of persuasive learning have been formalised in a 6-step guide for persuasive learning. These principles have been embedded in two tools – PLOTmaker and PLOTLearner – which have been developed for creating persuasive learning objects. The tools provide specific capability for implementing persuasive principles at the very beginning of the design of learning objects. The feasibility of employing persuasive learning concepts with these tools has been investigated in four different case studies with groups of teachers and learners from realms with distinctly different teaching and learning practices: Business Computing, language learning, museum learning, and chemical substance handling. These case studies have involved the following learner target groups: school children, university students, tertiary students, vocational learners and adult learners. With regards to the learning context, they address archive-based learning, industrial training, and academic teaching. Alltogether, these case studies include participants from Sweden, Africa (Madagascar), Denmark, Czech Republic, and UK. One of the outcomes of this investigation was that one cannot apply a common set of persuasive designs that would be valid for general use in all situations: on the contrary, the persuasive principles are very specific to learning contexts and therefore must be specifically tailored for each situation. Two of these case studies have a direct relevance to education in the realm of Business Management: Business Computing and language learning (for International Business). In this paper we will present the first results from the evaluation of persuasive technology driven learning in these two relevant areas.

The Ursinus Weekly, June 2, 1924

Faculty to lose two members • Penn State and Ursinus divide honors over week end • Glenwood alumni hold reunion • Library campaign improves by degrees • Commencement plans announced in detail • Summer session at University of Mexico • College Republican clubs • Girls Glee Club assists at Pottstown • Basketball U\u27s awarded, managers elected • Schaff semi-annual business meeting • Pupils recital of the Ursinus school of music • Hiking Club shows marked improvementhttps://digitalcommons.ursinus.edu/weekly/2354/thumbnail.jp

The Ursinus Weekly, May 5, 1924

Library campaign shows progress • Ursinus represented at YMCA conference • Asher R. Kepler addresses students • Survey taken of conditions at Princeton • Varsity defeated while scrubs defeat • Junior varsity wins • English Club holds monthly meeting • Resume of coming events proves very interesting time ahead: May Day; Junior play; Music week • Campus notables: Former student council presidents • Mr. Thomas Clemens addresses YMCA • First YW meeting under new administration • Zwing repeated Dulcyhttps://digitalcommons.ursinus.edu/weekly/2350/thumbnail.jp

Mössbauer Spectroscopy and X-ray Diffraction Study of 57Fe-Labeled Tetrachloroferrate(III)-Based Magnetic Ionic Liquids

Four 57Fe-labeled tetrachloroferrates(III) of organic cations (1-butyl-3-methylimidazolium, 1-allyl-3-methylimidazolium, 1-methyl-1-propylpyrrolidinium, tetraphenylphosphonium) were examined by temperature-dependent Mössbauer spectroscopy. The hyperfine and dynamic parameters of the iron(III) site were determined. Single crystal X-ray diffraction data of [Ph4P][FeCl4] were collected at four temperatures (295, 223, 173, and 123 K), and the dynamics of the iron atom inferred from the Mössbauer data and the single crystal Ui,j parameters have been compared

Persuasive Technology for Learning and Teaching – The EuroPLOT Project

The concept of persuasive design has demonstrated its benefits by changing human behavior in certain situations, but in the area of education and learning, this approach has rarely been used. To change this and to study the feasibility of persuasive technology in teaching and learning, the EuroPLOT project (PLOT = Persuasive Learning Objects and Technologies) has been funded 2010-2013 by the Education, Audiovisual and Culture Executive Agency (EACEA) in the Life-long Learning (LLL) programme. In this program two tools have been developed (PLOTMaker and PLOTLearner) which allow to create learning objects with inherently persuasive concepts embedded. These tools and the learning objects have been evaluated in four case studies: language learning (Ancient Hebrew), museum learning (Kaj Munk Museum, Denmark), chemical handling, and academic Business Computing. These case studies cover a wide range of different learning styles and learning groups, and the results obtained through the evaluation of these case studies show the wide range of success of persuasive learning. They also indicate the limitations and areas where improvements are required

Optical thickness and effective radius of Arctic boundary-layer clouds retrieved from airborne nadir and imaging spectrometry

Arctic boundary-layer clouds in the vicinity of Svalbard (78° N, 15° E) were observed with airborne remote sensing and in situ methods. The cloud optical thickness and the droplet effective radius are retrieved from spectral radiance data from the nadir spot (1.5°, 350–2100 nm) and from a nadir-centred image (40°, 400–1000 nm). Two approaches are used for the nadir retrieval, combining the signal from either two or five wavelengths. Two wavelengths are found to be sufficient for an accurate retrieval of the cloud optical thickness, while the retrieval of droplet effective radius is more sensitive to the number of wavelengths. Even with the comparison to in-situ data, it is not possible to definitely answer the question which method is better. This is due to unavoidable time delays between the in-situ measurements and the remote-sensing observations, and to the scarcity of vertical in-situ profiles within the cloud

The Ursinus Weekly, November 21, 1949

Bears trip Crusaders 14-0 to end year • Young passes to victory as student spirit booms • Council to conduct poll on regulations for frosh customs • Local actors prepare for season openers • Y opens toy drive; Plans yule service with singers, actors • WURS plans varied, enlarged setup; to include music, plays, local talent • Students hail team in parade and fete • Scout frat selects Corcoran president • Dr. Cadbury speaks to pre-med group on disease in China • Scholarship winner comes to Ursinus via freighter trip • Spirit reaches peak thanks to efforts of unknown group • The quarter-mark • Thanksgiving • WAA freshmen to arrange sockey-hoccer scrimmage • Football careers end for senior lettermen • F&M takes booters in overtime contest to close campaign • Court squad awaits grid replacements to complete roster • Hockey team beats Chestnut Hill coeds by easy 6-0 count • Five coeds to play final hockey game for Ursinus teams • Soccer team loses quartet of seniors with end of season • Ruby photography proceeds as students await proofshttps://digitalcommons.ursinus.edu/weekly/1578/thumbnail.jp

The Ursinus Weekly, March 12, 1951

Curtain Club groups to give plays on April 3 • Edna Millay\u27s poetry read at lit meeting • Ursinus on TV Saturday • Club to visit Seminary • Pageant planned • Forum to feature newspaper writer at March 14 session • Physiotherapist, dental school head to address Pre-med society • Speak Easy hailed as milestone in Ursinus theater work • Fraternities, sororities send out bids as Spring rushing period begins today • MSGA discusses election system • Final tryouts for Spring play to be held Wednesday, Thursday • Livingston gives illustrated talk to large crowd • Dr. Yost at Princeton on busman\u27s holiday • Bloodmobile to re-visit • Chess Club ties • Lantern selects material • Editorial: Story of a letter • Book reviewed • Organ was installed in 1916 as memoriam to C. H. Clark • Smokers warned of moocher\u27s smooth line; Inveterate victim lists defense tactics • IRC-PAC poll gives student views on foreign policy • Mr. Morrison invents zipped turkey; Facilitates the filling of the fowl • Library adds books by American authors • Major Bowen advocates aid to Chiang, says nationalists now ready and able • Dave Reice elected basketball captain • Christensen ends managerial career; Fisher carries on • Garnet downs Delaware to capture league title • Belles gain fifth victory as Vadner scores twenty • Ursinus swimmers beat Beaver mermaids, 34-23 • Fischer and Lintner elected to guide Bruins on grid during \u2751-\u2752 campaign • Baseball squad enters 2nd week of practice • Brodbeck teams lead men\u27s intramural loop • Schedules listed for track, tennis • Seven wrestlers lost by graduation; Basketball squad loses four regulars • Badminton team splits with Drexel, Bryn Mawrhttps://digitalcommons.ursinus.edu/weekly/1562/thumbnail.jp

The Lantern Vol. 19, No. 1, Winter 1951

• Nevin LaRue • There Stands a Wall • An Iron God • Little Reginald and the Goat Tale • The Atom After Dark • Lament • To • Tell Me • Eight-Fifteen • After Reading Robert Frost • New Era • Eternity • Recollection • Two Poemshttps://digitalcommons.ursinus.edu/lantern/1052/thumbnail.jp